Started in customer experience, using micro-surveys to better understand why shoppers leave their carts behind. Over decades, we’ve built a deep bank of data around the cascading decisions people make before, while, and after they’re on-site. Now we’re putting it to work.
Metrical is a smart targeting and real-time engagement platform that uses
artificial intelligence (AI) to predict when shoppers are likely to bounce or
abandon their purchase. It then engages them by providing them with
relevant guidance, substitute products, and, as a last resort, discounts.
We worked with Metrical.ai to develop their AI model and build their
platform. We used our expertise in machine learning and distributed systems
to create a platform that could meet Metrical.ai’s needs.
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